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Marketing and PR
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What does school marketing mean in practice? Justin Smith explained all in his recent masterclass, part of the 'Develop Your Communications Strategy and Manage Your Brand' online training day
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Attracting prospective parents and pupils is a challenge for schools during the COVID-19 pandemic. Karen Dempster and Justin Robbins provide their top tips for virtual communication
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Planning your school’s marketing activities across the academic year is essential if your efforts are to be effective, especially when it comes to pupil admissions. Emily Richards explains
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What does good school communication look like when staff and pupils are working remotely? Karen Dempster and Justin Robbins explain what to consider when communicating with staff, parents and pupils
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Give pupils a voice by providing Year 11 and Year 13 leavers with an exit survey to capture their experience of school. Josephine Smith provides example templates
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Schools are in an increasingly competitive environment and it is often the responsibility of staff who are non-marketers to promote schools to prospective families. Emily Richards explores three effective channels
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Your local business network can enhance your careers programme, boost school budgets, provide donations and so much more. Nikki Burch explains how
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Independent school bursaries help widen access and provide opportunities to students from all backgrounds. Justin Smith offers ideas to fund and market them
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Expanding internationally provides many new opportunities for private schools. Justin Smith explores what to consider and looks at the benefits and challenges
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When generating income, smaller independent schools need to find creative ways to compete with larger schools. Justin Smith provides an income gen plan with six strategies to try