Positive publicity and reputation management are an imortant means of attracting parents and pupils to your school. These resources will help you market the vision and ethos of your setting and manage any crisis or negative publicity.
Planning your school’s marketing activities across the academic year is essential if your efforts are to be effective, especially when it comes to pupil admissions. Emily Richards explains
What does good school communication look like when staff and pupils are working remotely? Karen Dempster and Justin Robbins explain what to consider when communicating with staff, parents and pupils
Give pupils a voice by providing Year 11 and Year 13 leavers with an exit survey to capture their experience of school. Josephine Smith provides example templates
Schools are in an increasingly competitive environment and it is often the responsibility of staff who are non-marketers to promote schools to prospective families. Emily Richards explores three effective channels
Managing the reputation of your school when subject to online abuse is challenging. Education lawyer Ben Holt provides legal guidance and outlines steps to take
Independent school bursaries help widen access and provide opportunities to students from all backgrounds. Justin Smith offers ideas to fund and market them
Understanding your school’s purpose and values is vital when marketing your culture. Justin Smith describes how to develop a marketing strategy and promote your key messages
A crisis management plan is crucial in ensuring your team are able to respond to an incident. Download the crisis management checklist and be confident of your processes
