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Marketing and PR
Positive publicity and reputation management are an imortant means of attracting parents and pupils to your school. These resources will help you market the vision and ethos of your setting and manage any crisis or negative publicity.
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What does school marketing mean in practice? Justin Smith explained all in his recent masterclass, part of the 'Develop Your Communications Strategy and Manage Your Brand' online training day
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Planning your school’s marketing activities across the academic year is essential if your efforts are to be effective, especially when it comes to pupil admissions. Emily Richards explains
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When generating income, smaller independent schools need to find creative ways to compete with larger schools. Justin Smith provides an income gen plan with six strategies to try
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Attracting prospective parents and pupils is a challenge for schools during the COVID-19 pandemic. Karen Dempster and Justin Robbins provide their top tips for virtual communication
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What does good school communication look like when staff and pupils are working remotely? Karen Dempster and Justin Robbins explain what to consider when communicating with staff, parents and pupils
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Give pupils a voice by providing Year 11 and Year 13 leavers with an exit survey to capture their experience of school. Josephine Smith provides example templates
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Schools are in an increasingly competitive environment and it is often the responsibility of staff who are non-marketers to promote schools to prospective families. Emily Richards explores three effective channels
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Your local business network can enhance your careers programme, boost school budgets, provide donations and so much more. Nikki Burch explains how
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Managing the reputation of your school when subject to online abuse is challenging. Education lawyer Ben Holt provides legal guidance and outlines steps to take
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Independent school bursaries help widen access and provide opportunities to students from all backgrounds. Justin Smith offers ideas to fund and market them