Marketing and PR

Positive publicity and reputation management are an imortant means of attracting parents and pupils to your school. These resources will help you market the vision and ethos of your setting and manage any crisis or negative publicity.

Income generation for independent schools: six strategies
When generating income, smaller independent schools need to find creative ways to compete with larger schools. Justin Smith provides an income gen plan with six strategies to try
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Three tips to attract new parents and pupils in a virtual world
Attracting prospective parents and pupils is a challenge for schools during the COVID-19 pandemic. Karen Dempster and Justin Robbins provide their top tips for virtual communication
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Key timings for school marketing
Planning your school’s marketing activities across the academic year is essential if your efforts are to be effective, especially when it comes to pupil admissions. Emily Richards explains
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School communication strategies during remote working
What does good school communication look like when staff and pupils are working remotely? Karen Dempster and Justin Robbins explain what to consider when communicating with staff, parents and pupils
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Pupil exit surveys
Give pupils a voice by providing Year 11 and Year 13 leavers with an exit survey to capture their experience of school. Josephine Smith provides example templates
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Three essential marketing activities for your school and how to use them
Schools are in an increasingly competitive environment and it is often the responsibility of staff who are non-marketers to promote schools to prospective families. Emily Richards explores three effective channels
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Build business partnerships for multiple benefits
Your local business network can enhance your careers programme, boost school budgets, provide donations and so much more. Nikki Burch explains how
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Dealing with negative PR: step by step guide
Managing the reputation of your school when subject to online abuse is challenging. Education lawyer Ben Holt provides legal guidance and outlines steps to take
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Funding and marketing school bursaries
Independent school bursaries help widen access and provide opportunities to students from all backgrounds. Justin Smith offers ideas to fund and market them
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How to market school values and culture
Understanding your school’s purpose and values is vital when marketing your culture. Justin Smith describes how to develop a marketing strategy and promote your key messages
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Marketing and PR

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