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Marketing and PR
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How can local private schools promote themselves? Justin Smith offers strategies smaller independent schools can use to build their brand and engage with the local community
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Social media allows us to instantly connect and engage with an audience. Rob Butterworth describes how MATs can use the power and influence of social media to their advantage
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Any marketing activity should be preceded by a carefully considered strategy. Justin Smith provides a downloadable guide and marketing plan template
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Promoting your support offering as a teaching school is vital in engaging schools and ensuring long-term sustainability. Justin Smith provides marketing ideas to implement
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Understanding your school’s purpose and values is vital when marketing your culture. Justin Smith describes how to develop a marketing strategy and promote your key messages
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A crisis management plan is crucial in ensuring your team are able to respond to an incident. Download the crisis management checklist and be confident of your processes
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When recruiting new pupils you need to sell your school and services. Lisa Griffin offers ways to market your school with a range of resources
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Use these 9 tips for working with the local media to gain positive publicity for your school
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Use this template to create a compelling, effective press release to highlight achievements or react to a situation
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The reputation and brand of your school is crucial to its success. Paul Sample offers advice in building reputation and spreading your key messages