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Marketing and PR
Positive publicity and reputation management are an imortant means of attracting parents and pupils to your school. These resources will help you market the vision and ethos of your setting and manage any crisis or negative publicity.
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Understanding your school’s purpose and values is vital when marketing your culture. Justin Smith describes how to develop a marketing strategy and promote your key messages
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A crisis management plan is crucial in ensuring your team are able to respond to an incident. Download the crisis management checklist and be confident of your processes
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Use these 9 tips for working with the local media to gain positive publicity for your school
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Use this template to create a compelling, effective press release to highlight achievements or react to a situation
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Expanding internationally provides many new opportunities for private schools. Justin Smith explores what to consider and looks at the benefits and challenges
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Use our seven step guide for dealing with complaints made by parents on social networking sites
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How can local private schools promote themselves? Justin Smith offers strategies smaller independent schools can use to build their brand and engage with the local community
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Social media allows us to instantly connect and engage with an audience. Rob Butterworth describes how MATs can use the power and influence of social media to their advantage
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Any marketing activity should be preceded by a carefully considered strategy. Justin Smith provides a downloadable guide and marketing plan template
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Promoting your support offering as a teaching school is vital in engaging schools and ensuring long-term sustainability. Justin Smith provides marketing ideas to implement