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Paul Sample
Paul Sample is a school marketing consultant and owns The Mustard Agency, one of the UK's leading school website design and marketing companies. Thousands of headteachers, business managers and school communicators have attended Paul’s school marketing and public relations courses. Often delivered through Local Authority training departments, these courses are designed to teach today’s school leaders the rudiments of reputation management
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A crisis management plan is crucial in ensuring your team are able to respond to an incident. Download the crisis management checklist and be confident of your processes
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Make a positive first impression as a new headteacher with our tips and examples of what to include in a letter to parents
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Use these 9 tips for working with the local media to gain positive publicity for your school
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Use this template to create a compelling, effective press release to highlight achievements or react to a situation
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Use our seven step guide for dealing with complaints made by parents on social networking sites
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Getting good publicity for your school is a vital part of maintaining its reputation. Paul Sample provides advice to promote the positive and mitigate the negative
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The reputation and brand of your school is crucial to its success. Paul Sample offers advice in building reputation and spreading your key messages
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Good contacts lists are essential in developing and maintaining your reputation. Download and complete the contact list to ensure you are prepared for a crisis or emergency
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School websites are a key method of communicating with parents, pupils and the wider community but what makes a good one? Paul Sample explains how to design and create a school website
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In this 30-minute webinar, Paul Sample, leading consultant on school marketing and reputation management, will give us the benefit of his experience when it comes to marketing schools.