Financial Management: Income Generation, Grants, Fundraising and Efficiencies - Digital - Masterclass Programme

The Foundation and Fundamentals of Fundraising and Income Generation

In this part of the masterclass, Justin Smith will explore:

• the fundraising landscape
• the impact of Covid-19 on school fundraising
• the 'Wheel of Fortune' - all the ways that schools can exploit income generation
• how ready are you? A practical assessment of your school
• crowdfunding, donations and passive income streams
• grants, business sponsorship and alumni engagement
• easy steps for building an income generation plan
• inspirational stories and case studies from schools like yours!

Making it happen - digital engagement

In this part of the masterclass, Ryan Green will unpack:

• building a fan base
• understanding donor motivation
• persuasive communications and story telling
• making your website an effective tool for fundraising
• social media and digital engagement