Teaching schools marketing strategy: step-by-step guide and template

Any marketing activity should be preceded by a carefully considered strategy. Justin Smith provides a downloadable guide and marketing plan template

Author details

Justin is managing director of Chameleon Training and Consultancy. He previously worked at Wymondham College as director of marketing and development and has expertise in bid writing and income generation.

The step-by-step guide should be used in conjunction with the marketing plan template provided to create a strategic approach for your teaching school, highlighting individual processes and actions.

  1. Executive summary
  2. Situational analysis: SWOT, GAP, PESTLE
  3. Internal assessment
  4. Programme and activities
  5. Resources
  6. Reflection
Last Updated: 
06 Apr 2017