Managing Your School’s Reputation: Promote the positive and mitigate the negative

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Managing Your School’s Reputation eBook
RRP£46.80
Offer Price£39.00
Phase: 
International, Early years, Primary, Secondary
ISBN: 
978-1-907567-81-0
Published: 
Mar 2014

Introduction

In just 30 pages we show you how to minimise the likelihood of allegations being made against staff, protect the safety and wellbeing of both staff and pupils and have the confidence to act swiftly and decisively if an allegation is brought to your attention.

Only available as an eBook

What is an eBook? An eBook is electronic version of a printed book which can be read on a computer or a specifically designed handheld device. This eBook is in PDF format and can be shared with your colleagues.

Benefits

Managing your School’s Reputation: Promote the positive and mitigate the negative will enable you to:

  • Understand why managing reputation is so important
  • Appreciate how you can be proactive about enhancing your school’s reputation
  • Identify your audiences and what key messages you want to put forward
  • Know how to work with local media to benefit your school’s image
  • Know how to manage in a crisis.

Summary of contents

This guide will show you how to:

  • construct a proactive reputation management policy
  • conduct market research and know your audience
  • know who to contact, what they want to hear and how  
  • prepare for how to manage your school’s reputation in a crisis

This guide includes:

  • over 20 templates and tools to assist you putting the guidance into practice in your school.

Chapter breakdown

Section 1: Why is your school’s reputation important?

Having read this section you will know:

  • why reputation is important and the possible impact of neglecting to build or maintain it
  • what factors contribute to how your school is viewed
  • what research says about parental priorities for choosing a secondary school
  • how to conduct your own market research

Section 2: Building reputation

Having read this section you will know:

  • the four components of building and maintaining your school’s reputation
  • the importance of spreading  the good news
  • what your key messages will be
  • the best mediums for communicating messages and news

Section 3: Dealing with threats to reputation

Having read this you will know:

  • where to get support in a PR crisis
  • how to prepare for managing a PR crisis
  • what to communicate, to whom and how
  • how to rehearse who does what

Section 4: Appendices

This section includes 20 practical tools and templates to help you:

  • plan PR activity across the year
  • organise your media contacts list
  • undertake market research
  • write a 30-second pitch identifying your school’s selling points
  • decide how you will communicate with your key audiences
  • write a press release
  • manage a crisis one step at a time
  • put together a crisis statement.

Details

Only available as an eBook

What is an eBook? An eBook is electronic version of a printed book which can be read on a computer or a specifically designed handheld device. This eBook is in PDF format and can be shared with your colleagues.

Delivery

Books and Training Products: Titles in stock will be fulfilled within 15 working days. If you have pre-ordered a forthcoming title, you will receive it as soon as it is available. Please refer to the Optimus Education website for the publication date.

eBooks: After making your order, you will shortly receive another email containing easy instructions on how to download your eBook(s). To access your eBook(s) and files, log in to My Account on the Optimus Education website and go to the 'My Books' tab. eBooks can no longer be purchased by invoice – please do not email/fax any purchase orders for eBook titles as they will not be processed.