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Justin Smith
Justin is managing director of Chameleon Training and Consultancy. With 20 years’ experience of working in education, he specialises in marketing and income generation.
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Download the skills audit for bursars to help evaluate your skills and knowledge and ensure you're meeting your responsibilities
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What does school marketing mean in practice? Justin Smith explained all in his recent masterclass, part of the 'Develop Your Communications Strategy and Manage Your Brand' online training day
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When generating income, smaller independent schools need to find creative ways to compete with larger schools. Justin Smith provides an income gen plan with six strategies to try
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Independent school bursaries help widen access and provide opportunities to students from all backgrounds. Justin Smith offers ideas to fund and market them
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Understanding your school’s purpose and values is vital when marketing your culture. Justin Smith describes how to develop a marketing strategy and promote your key messages
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Bid writing may be an answer to funding challenges, but what are the chances of success? Justin Smith shares five ways to increase the odds in your favour
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Expanding internationally provides many new opportunities for private schools. Justin Smith explores what to consider and looks at the benefits and challenges
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What role can your alumni play in fundraising? Justin Smith suggests ways to engage former students and utilise them in your fundraising strategy
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How can local private schools promote themselves? Justin Smith offers strategies smaller independent schools can use to build their brand and engage with the local community
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Any marketing activity should be preceded by a carefully considered strategy. Justin Smith provides a downloadable guide and marketing plan template